Effective Event Management - Singapore

Effective Event Management — Singapore
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Effective Event Management

Introduction
A well-run and dynamic event helps people remember it for all the right reasons and elevates your company's brand.
  
If you want to refine, update and expand your event management skills, don't miss this practical and interactive workshop. It provides you a structured, step-by-step guide on how to develop and manage nay event impressively and with ease. You will be equipped with easy-to-follow methods, templates and checklists to aid you in your event management projects. You will also be involved in single and group exercises to stretch your imagination. Real case studies will also be shared for greater learning during the programme.
Objectives
After the two-day workshop, participants will be able to:
  • learn the principles in event management
  • design, conceptualise and plan a memorable event
  • find out how to budget for an event
  • publicise and market the event effectively
  • implement the plan with success and manage it with ease
  • draw up useful checklists and templates for event management
  • pay attention to details that will make or break the event
  • increase your confidence and ability as an event planner
Outline
  • Planning
    - Determine the what, who, why, how of the event
    - Create a comprehensive task list
    - Develop the concept, ideas, design creatively
    - Prepare a clear event brief and learn how to budget
    - Identify     relevant key players & plan a quality programme


  • Managing
    - Determine the administration needs
    - Resolve accounts and invoicing with ease
    - Draw up useful project plans and checklists
    - Establish efficient communications with the key players
    - Prepare a contingency plan
  • Marketing
    - Devise a comprehensive publicity plan to market the event, covering: Advertising, Public Relations, Branding
    - Identify the appropriate media
    - Develop suitable collaterals for the event
  • Operating
     - Find out how to do staffing for your event and delegate task
    - Determine the most suitable method of onsite billing
    - Handling delegates with care
    - Learn the essential ethics and etiquette in event management
     

 

  • Closing

      - Establish efficient ways to obtain feedback
     - Closing the accounts with ease
     - Adopt integrated communications for post-event publicity
     - Find out how to conduct helpful post-mortems
     - Impress with your appreciation to key players
Methodology
Participants are guided through practical steps of the topic with a combination of lectures, case studies and group discussions. 
 
For Whom
Marketing executives, managers, HR executives, managers, event coordinators who are responsible for preparing, designing and implementing events.
 
Workshop Schedule and Fee
Course Date 9 & 10 Feb 2012
Time 9am to 5pm
Venue Stamford Road, near Dhoby Ghaut MRT
Early Bird Closing  1/2/2012
Fee Per Participant S$481.50 (Early Bird) 
S$545.70 (Normal)
S$438.70 (Member)
Fee is inclusive of 7% GST, training materials and tea breaks.
Trainer
Ms Catherine Chan

 

Participants' Comments
"I have learnt a lot of ideas, tips and tricks when organising an event and how to manage it."
- Ms Hinna Ijaz, Assistant Office Manager, KrisEnergy Pte Ltd 

"I can now aply the concepts and steps that I have learnt from the course."
- Ms Esther Lim, Commercial Operations Associate, Bristol-Myers Squibb (Sg) Pte Ltd

"The concepts and skills are applicable to my course of work and practical. I will share what I have learnt with my colleagues."
- Ms Aster Foo, Executive, Mapletree Investments Pte Ltd 

 

Participants will receive a Certificate of Attendance upon course completion.

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